5 Reasons Your E-Commerce Website Needs Magento  

Posted on April 18, 2011 in Magento by admin

5 Reasons Your E-Commerce Website Needs Magento  

Article by Janet Webb

Copyright (c) 2010 Janet Webb

In only three years’ time, Magento by Varien has succeeded in launching variables to its product that are in keeping with the needs of ecommerce retailers on the web. Starting with a community edition at launch in mid-2007, Magento introduced a its first free open source ecommerce platform—a platform that changed e-retailing forever.

This isn’t just based on Varien’s claims. Even Google Trends has tracked as Magento has continually gaining on eCommerce, outperforming traditional eCommerce as 2010 dawned.

As of first quarter 2010, Magento officially became the most searched-for eCommerce solution in cyberspace. reported in April 2010 that the distinguishing factor making Magento preferable over any other ecommerce solution is that it is regularly being improved.

Just last week Magento launched on-demand ecommerce using a code named Project Stratus. Beta testing begins in late October and will run through early 2011. This product provides a new alternative that is fully-hosted to web retailers and targets a mid-size to small business market. Merchants and developers will be empowered by Stratus to modify, customize, integrate and extend a hosted store as if it were their own code running on their own servers … an unprecedented capability in ecommerce. The already-broad ecommerce ecosystem in Magento web development and Magento web design is enhanced by Stratus. The entrepreneurial spirit with the vision of rapid scaling and the emerging business is exactly what it was designed to support.

Magento ecommerce is best for ecommerce website needs because of the addition of Stratus to Magento’s Enterprise platform, Magento’s Professional Platform, Magento’s Mobile platform and Magneto’s Community platform.

The Professional and Enterprise versions of Magento appeal to mid and large-sized ecommerce retailers. Professional requires an annual license of ,500 and annual license fees for the Enterprise version are ,000. The virtues in ROI of making the switch to Magento is touted by Magento converts like Tool King in Denver, Colorado. Two months into the conversion to a Magento-based ecommerce solution, Tool King was exceeding its historic online sales and had leased an additional 11,000-square-foot warehouse to stock inventory sold online.

Effective Magento implementation is built on rigorous respect of the Magento product chosen, ecommerce-savy design and careful SEO pre-planning. It’s recommended to discourage wholesale manipulation of Magento code because Magento updates and upgrades regularly in a streamlined fashion in the instance where the Magento web development company does not customize applications and or functionality of the software overly. Varien is differentiated from predecessors who hoped of capturing and retaining the ecommerce market by updates with this kind of regularity.” offers details on the features and benefits of all five Magento products.

About the Author

Business owner Janet Webb knows how important effective ecommerce can be to ROI. She uses Magento E-commerce and websites built by the Unleaded Group.

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